Putting people at the heart of healthcare

At Novo Nordisk, we are guided by the principle that the needs and experiences of the people we provide treatments for must be reflected in everything we do. This is what we mean by a 'patient-centred approach'.

Our approach is based on an evolving worldview where people with serious chronic diseases are no longer seen as passive recipients of healthcare, but as experts by experience. Through sharing their valuable insights into what it is like to live with a chronic disease, they can help us to improve the future of healthcare.

Disease Experience Expert Panels

Our Global Patient Relations team puts our patient-centred approach into practice by partnering with a network known as the Disease Experience Expert Panels (DEEPs). DEEPs are made up of individuals living with chronic diseases, or relatives of those who are, who can provide disease-specific insights and advice based on their own experiences.

Panels are currently being recruited across four therapy areas: type 1 diabetes, type 2 diabetes, obesity, non-alcoholic steatohepatitis (NASH) and atherosclerotic cardiovascular disease (CVD).


Take a few minutes to watch the video and learn more about how Novo Nordisk is working with DEEPs.

How DEEPs work

As patients and advocates, DEEP members provide expert knowledge and insights into the needs, preferences and challenges of people living with serious chronic diseases.

Their input guides every part of our care delivery model from how we research and develop innovative new treatments, to how we support individuals who use our treatments to achieve the best possible health outcomes.

The Global Patient Relations team works with DEEP members on a range of different projects, including advisory boards, workshops, interviews and presentations. There are four types of DEEP membership.

How DEEPs work

Partnerships built on transparency and trust

To foster mutually beneficial partnerships with DEEP members, our Global Patient Relations team follows the guidelines of the European Patients’ Academy on Therapeutic Innovation (EUPATI) and the Patient Partner project funded by the 7th Framework Programme of the European Commission. These guidelines set out six clear roles that people living with chronic diseases can take when engaging with healthcare companies and academia:

View the EUPATI guidance


Sharing experiences to improve lives

The philosophy behind the Novo Nordisk DEEP programme is to listen and learn. We create spaces where individuals with a specific chronic disease can contribute their knowledge and experiences to improve the lives of others affected by similar diseases.

DEEP insights have empowered us to design better clinical trials, to develop effective support materials, and to deliver more engaging awareness campaigns. DEEPs have also given rise to other initiatives, and often partner in global advocacy projects that benefit both Novo Nordisk and relevant patient communities.

“It is really important to me that we work together… I think industry working together with clinicians and patients – as equal partners – is the way forward”

Ken Clare, DEEP member.

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